The NPD Group stated that because last year’s celebrations were more low-key, home furnishing products have become the focus of this shopping season, and there is no place this year that has a special meaning for the holiday like home.
Chicago, December 9, 2021/PRNewswire-PRNewswire/ - NPD Group stated that since last year’s celebrations were more low-key and home furnishings became the focus of this year’s shopping season, this year’s holiday did not have a place like home Has a special meaning. From household products and baking and food preparation utensils; beverage utensils and tabletops for entertainment; vacuum cleaners and other household environment products to provide companies with clean and safe homes; to provide guests with bedding and bathrooms; and personal care products to be polished and polished Grooming, the household goods industry will support American consumers in their efforts to make this holiday special. According to NPD's continuous tracking of retail sales in the home furnishing industry, home furnishings and household items have traditionally been at the top of the gift list.
Consumers missed their annual holiday tradition last year and will bring them back this year in a more important way. As more people get vaccinated, many plan to entertain more and increase the size of their holiday meals and parties. These holiday activities will benefit the sales of baking utensils, beverage utensils, tabletops, cookware, tableware, alcohol-related beverage manufacturers and household soda machines.
Still aware of the ongoing pandemic and the news of omicron variants, consumers will want to ensure that their home is clean and safe for their families and guests. Helping these efforts will be robotic vacuum cleaners, air purifiers, bare floor cleaners, deep carpet cleaners and vacuum cleaners. They also want overnight guests to feel comfortable and cared for, and thus need bedding and bathing necessities.
Last year there were fewer parties and fewer people left a deep impression. This year, consumers spend money and time on beauty and polishing, which will help women's styling tools, garment steamers, oral care products, and massage appliances that relieve the stress of the holiday.
As for household items as holiday gifts, consumers surveyed by the NPD US Holiday Purchase Intention Report indicated that they expect to spend an average of US$785 on gifts this year, and 31% of the respondents said they plan to buy household items as holiday gifts this year. Products usually appear on the annual holiday gift list. This year, robotic vacuum cleaners, air fryers, toasters, single brew systems, massage appliances and electric toothbrushes (usually purchased as last-minute gifts) will be on the list. Preliminary figures for Black Friday sales show that small appliances have grown 14% from last year’s double-digit growth.
NPD home furnishing industry consultant Joe Derochowski said: "This season, our home will give new meaning to classic songs,'there is no better place for a holiday than home', and it will become a place to celebrate and gather with family and friends.". "The household goods industry has an opportunity to help achieve this season's miracle."
About NPD Group NPD provides data, industry expertise and prescriptive analysis to help our customers grow their businesses in a constantly changing world. More than 2,000 companies worldwide rely on us to help them measure, predict, and improve performance across all channels, including physical, e-commerce, and B2B. We provide services in 19 countries/regions around the world, with operations in the Americas, Europe, and Asia Pacific. Practice areas include clothing, electrical appliances, automobiles, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, catering services, footwear, home furnishing, home improvement, youth products, media entertainment, mobile, office supplies, retail , Sports, toys and video games. For more information, please visit npd.com. Follow us on Twitter: @npdgroup.
Kim McLynn, NPD Group, 8476921781, kim.mclynn@npd.com
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