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In terms of sales, indirect sales channels segment is anticipated to grow at a CAGR of 8.0% during the forecast period. The indirect sales channel holds a major share of 71.3% in the overall Saudi Arabia drinking water market.
NEWARK, DE / ACCESSWIRE / October 4, 2022 / As per Future Market Insights (FMI), bottled water has gained wider acceptability across Saudi Arabia over the years. Consumption of functional drinking water is predicted to increase as instances of problematic/contaminated water supplies remain high. Hence, introduction of bottled water with minerals, vitamins, and flavors is improving the demand in the Saudi Arabia drinking water market.
According to the study, the Saudi Arabia drinking water market is estimated to expand at a CAGR of over 7.8% over the forecast period of 2022-2032. Sales in the market are estimated to be valued at US$ 11.26 Bn by the end of 2032
Growth in the market is underpinned by increased bottled water purchases by the working population in the country to gain more nutrition and safe potable water. Moreover, innovation concerning mobility and portability of bottled water packaging will also the demand for bottled water.
As a result, premium bottled water is generally accepted by local customers in the country. It has less sodium and higher mineral content and is packaged in either plastic or glass bottles. It is more expensive than regular bottled water but less expensive than foreign brands, persuading people to develop good habits and use premium bottled water.
Moreover, increased consumption of premium bottled water by restaurants is being observed in the country since it is not common to serve tap water. This is predicted to uplift the demand for premium bottled water over the forecast period.
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Key Takeaways from the Saudi Arabia Drinking Water Market Study
“Key providers in the drinking water market are focusing on increasing their footprint by introducing natural and premium products with a variety of flavors and options. Moreover, they are also investing in marketing strategies to increase the awareness of water hygiene and water consumption.” Says an FMI analyst.
Leading manufacturers of Saudi Arabia drinking water market are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of drinking water market in Saudi Arabia.
Major players present in the Saudi Arabia drinking water market are Nestlé S. A., Hayat Water, Al Hada Water Co. Ltd., Naqi Water, Arwa, Dome, Tania, Berain, Al-Qassim Healthy Water, Hana Water, Al Ain Water, Dala Company, Fayha Water, Safawater.qa, Aquafina (PepsiCo, Inc.), Najed, Nova, Manahel, Safa, Mazen, and Al-Manhel, among others.
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Saudi Arabia Drinking Water Market by Category
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Future Market Insights, in its new offering, provides an unbiased analysis of the Saudi Arabia drinking water market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032. The study divulges compelling insights on the Saudi Arabia drinking water market based on product type (still drinking water, carbonated drinking water, flavoured drinking water, functional drinking water, and spring water), water resources (surface water, groundwater (renewable groundwater & non-renewable groundwater), and non-conventional water resources (desalinated seawater & treated wastewater), bottle capacity (100-300 ml, 300-750 ml, 1,000-1,500 ml, 5,000 ml, 15,000 ml, 15,000-20,000 ml, and more than 20,000 ml), end-user (commercial (quick service restaurants, fine dining, casual dining, cafes, and bars/pub), and residential), packaging type (pet bottle, glass bottle, stand-up pouches, and retort pouches), sales channel (direct, and indirect (hypermarkets/ supermarkets, departmental store, convenience store, online retailers, drug stores, and other sales channel) across the country.
3.1. Key Trends Impacting the Market
3.1.1. Growing Health Concerns for Hygienic bottled drinking Water
3.1.2. Convenience and Portability Associated with Bottled Drinking Water
3.1.3. Bottled drinking Water over Tap Water
3.1.4. Product Introduction with Health Benefit Positioning
3.1.5. Increasing Obesity Rate Boosts Demand for Flavored and Functional Water
3.3. Future Prospects of Saudi Arabia Drinking Water Industry
3.3.3. Innovative Distribution & Marketing Strategies
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SOURCE: Future Market Insights Inc.
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